✓ ACTIVE ⭐ FLAGSHIP
ODOP (One District One Product)
🏭 Industry & Export â€ĸ 75 districts covered â€ĸ Rs.89,000Cr exports â€ĸ Varanasi silk, Lucknow chikankari, Agra leather, Moradabad brassware â€ĸ PM praised at Investment Summit
POLICY HEALTH SCORE
85
STRONG PERFORMER
72,340
TOTAL MENTIONS
↑ +68% vs last week
85%
POSITIVE SENTIMENT
↑ +8% vs last week
18.4M
ESTIMATED REACH
↑ +95%
75
DISTRICTS COVERED
Rs.89,000Cr exports
214
NEWS ARTICLES
↑ +120%
📈 Sentiment Trend (7 Days)
đŸŽ¯ Sentiment Distribution
Positive
85%
Neutral
9%
Negative
6%
📅 Policy Impact Timeline
✓
Jan 2018
ODOP Launched
60%
✓
2020
35 Districts
68%
✓
2023
55 Districts
76%
●
Mar 2026
75 Districts
85%
●
Dec 2026
Target: Rs.1L Cr
—
đŸ’Ŧ What People Are Saying
✅ Positive Points (What's Working)
"Varanasi silk, Lucknow chikankari, Moradabad brassware — ODOP has put UP crafts on the global map. Rs.89,000Cr exports is phenomenal"
đŸĻ X/Twitter 👤 Exporters 3,200 likes
"PM praised ODOP at Global Investment Summit. 75 districts covered. Each district now has an identity product. Great branding for UP"
📷 Instagram 👤 Business Community 1,890 likes
"Agra leather industry revived through ODOP. Small artisans getting direct market access and export facilitation. Real grassroots impact"
📘 Facebook 👤 Artisans 1,540 likes
❌ Negative Points (Pain Areas)
"ODOP benefits concentrated in few districts. Eastern UP districts like Ballia, Deoria barely see any export facilitation"
📘 Facebook 👤 Eastern UP Artisans 780 likes
"Rs.89,000Cr exports but how much reaches the actual craftsmen? Middlemen still dominate. SP says its a jumla for corporates"
đŸĻ X/Twitter 👤 Opposition Critics 560 likes
"Quality control issues in many districts. No standardized certification. Buyers complain about inconsistency"
đŸĻ X/Twitter 👤 Buyers 420 likes
📱 Live Social Posts — Filtered by Scheme
đŸŽ¯ Campaign Manager
● RUNNING
ODOP Global Export Push
Target Rs.1L Cr exports by Dec 2026 with artisan stories, international buyer meets and PM endorsement
14.2M reach
+12% sentiment
● RUNNING
Namami Gange Awareness Drive
Counter SP's "Rs.20,000Cr spent, Ganga still polluted" narrative with STP progress and ghat improvement visuals
8.8M reach
-6% sentiment
📅 PLANNED
Expressway Connectivity Blitz
Highlight Purvanchal, Bundelkhand, Gorakhpur Link operational success — Ganga Expressway 594km under construction
Apr 1 start
16M target
+
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