📢
Active Campaigns
10
+3 this week
👁
Total Reach
38.2L
+34% vs last week
Engagements
186K
+24% vs last week
💰
Total Spend
Rs 4.2L
72% of budget
📈
Sentiment Shift
+18%
Target: +15%
AI Recommended Actions SPARK AI
Counter CM Deepfake Social Media Viral
Both
A deepfake video of the CM circulating on social media with 45K views across platforms. AI confidence: 97%. Recommended: Deploy official + influencer counter campaign with verified video statement.
📍 All 8 Zones👁 45K views⏰ 2 hours ago
Boost ODOP Expansion Success
Influencer
ODOP scheme now at 71 ODOP centres serving 14.58L beneficiaries. Engage local food bloggers and community influencers to amplify beneficiary testimonials and drive footfall to new locations.
📍 South, East, Central Zones🎯 Low-income, Workers📈 High Impact
Ganga Crisis Transparency Campaign
Both
Ganga pollution trending on social media with negative sentiment. Share cleanup progress data, STP commissioning updates, and water quality improvement metrics to counter narrative.
📍 East, North-East, Central🎯 Residents, Activists⚠️ Trending
Kanya Sumangala Awareness Drive
Both
Kanya Sumangala Yojana registration open but awareness is low in outer UP zones. Run targeted awareness campaign with registration helpline and success stories from enrolled women.
📍 All 8 Zones🎯 Women, Urban Poor📋 Enrollment Drive
ODOP Expansion Awareness
AwarenessOfficial
📍 All 8 Zones
📅 Feb 22 - Mar 8
💰 Rs 95,000 budget
🍽️ 71 canteens, 14.58L beneficiaries served
18.4L
Reach
82.6K
Engagements
24.3K
Shares
+26%
Sentiment
Progress: 43%Day 6 of 14
📷
Ayushman Registration Drive
BoostInfluencer
📍 South + East Zones
📅 Feb 22 - Mar 8
💰 Rs 48,000 budget
👥 8 influencers
🏥 7L registered, 370 mandirs
8.2L
Reach
44.8K
Engagements
13.9K
Shares
+19%
Sentiment
Progress: 50%Day 7 of 14
📷
Expressway Network Showcase
AwarenessBoth
📍 Central, South, West, North
📅 Feb 22 - Mar 22
💰 Rs 72,000 budget
👥 5 influencers
🚌 4,000+ fleet
8.9L
Reach
42.8K
Engagements
15.3K
Shares
+26%
Sentiment
Progress: 14%Day 4 of 28
📷
365 Days Report Card
CounterBoth
📍 All 8 Zones
📅 Feb 24 - Mar 6
💰 Rs 68,000 budget
📊 Counter to UP Behaal
4.1M
Reach
112K
Engagements
34.6K
Shares
+14%
Sentiment
Progress: 100%Day 11 of 11 — Completed
📷
Women's Day March 8 Mega Event Prep
AwarenessBoth
📍 All 8 Zones
📅 Mar 3 - Mar 8
💰 Rs 55,000 budget
👩 Women's Day mega event
1.2M
Reach
42.1K
Engagements
14.3K
Shares
+22%
Sentiment
Progress: 67%Day 4 of 6
📷
Counter SP Rally Feb 28
CounterBoth
📍 All 8 Zones
📅 Scheduled: Today (Feb 28)
💰 Rs 42,000 budget
ScheduledLaunching today
📷
Ganga Cleanup Campaign
CounterBoth
📍 East, North-East, Central
📅 Draft saved: Today
💰 Budget not set
Draft - Step 3 of 7Last edited 2 hours ago